Digital Transformation DIY for SMEs - HKPC Academy
Digital Transformation DIY for SMEs
Mr. Jeff Yim 2788 6536



This course is an approved Matching Grant Scheme for Skills Upgrading programme, which subsidised 75% of programme cost.

Course Detail

This programme aims to equip participant with the mindset, frameworks and tools to overcome the following two key challenges in their digital transformation journey to increase revenue and reduce costs:

  • How to formulate the right digital transformation strategies?
  • What are the ingredients for success?

Learning Outcomes

  • Knowledge of the latest Digital Transformation trends in the market
  • Inspiration from real-life application cases
  • Impetus for relevant ideation


  • Digital Transformation Blueprint
  • Customer Centric Solution Design 
  • Becoming an Internal AI Consultant
  • No-code Platforms for Prototyping


  • To conduct a wholistic review of current business operations
  • To identify key impact areas for Digital Transformation
  • To conduct methodical analysis on customer interactions
  • To make use of internal and external innovation sources
  • To determine whether AI will add value
  • To include Al features in products and services

Course Outline

Please download the pamphlet for details.


Dr Alexander Chan

Dr Alexander Chan (Alex) started his academic career at Cardiff University in the UK after completing his PhD in Artificial Intelligence in 1996. In the late 1990s he joined the mobile technology industry. For over 15 years he took a series of senior roles in sales and marketing with leading British and European companies.

Date & Time
(Total 8 hours)

04 Mar 2022 (Fri) 07:30 pm – 09:30 pm
11 Mar 2022 (Fri) 07:30 pm – 09:30 pm
18 Mar 2022 (Fri) 07:30 pm – 09:30 pm
25 Mar 2022 (Fri) 07:30 pm – 09:30 pm



Class Arrangement

The first compulsory class will be delivered at the HKPC Building which is subject to change depending on the development of pandemic in Hong Kong. Participants will be notified before class commencement.

Course Fee


Medium of Instruction

Cantonese supplement with English

Certificate Award

Students who have fulfilled 75% of the attendance will receive the certificate of attendance from Hong Kong Productivity Council.

Download Full Course Detail