Programme Highlights
- A practical workshop for anyone interested in developing online business or transforming traditional business to New Retail
- A comprehensive workshop covering:
– Concepts
– Latest technology applications
– Business analytics & lead generation
– Local & overseas case sharing
Learning Outcomes
By taking this course, you will be able to
- Learn about the latest trends of artificial intelligence and its role in digital transformation in eCommerce/ retail
- Understand various modules of eCommerce/ new retail including e-payments, POS and loyalty programme, and how the recent implementations simplify purchases
- Introduce high end data analytics and its application in driving sales, demand prediction and supply chain management
- Improve ROI by quantifying the spending on online marketing and measure conversions
- Learn from successful cases of eCommerce/ digital retail from local and overseas
- Analyze the strategic planning of popular brands and their approaches on eCommerce/ retail transformation
Course Fee – RTTP Approved
HK$3,600/ HK$3,300*
*Group discount for 2 or more, Membership discount
For RTTP applicants: HK$1,200# (Original price: HK$3,600)
#Maximum saving, with the final grant subjects to approval.
This course is an approved Reindustrialisation and Technology Training Programme (RTTP) with up to 2/3 course fee reimbursement upon successful applications. For details: https://rttp.vtc.edu.hk.
Date
16, 17, 23, 24 November 2022 (Wed, Thu)
Time
14:30 – 17:30
Duration
Total 12 lecture hours
Medium
Cantonese
(supplemented by English and with English handouts)
Award of Certificate
A Certificate of Attendance will be awarded to participants who have attended all training session.
Course Structure
| 1. Digital Transformation in Retail |
| A. From traditional retail to e-commerce B. From e-commerce to new retail C. From Big data to Artificial Intelligence |
| 2. Integration of Online and Offline Commerce |
| A. Electronic payments – Implementation of Payme, FPS, Alipay and Wechat – Contactless payment (esp. post COVID)B. Kiosks and POS – Self checkout at groceries stores – Case studies of fashion boutiquesC. Augmented Reality – Extension of shop space with showcasing – Shop-anywhere experience – Impulsive shoppingD. Loyalty Programme (Omnichannel) – Integration with mobile walletE. P2P Referrals – Two way rebate mechanism (eg. Tesla) – Harnessing the reach of social media F. Shop Automation |
| 3. Analytics, Lead Generation and Budgeting |
| A. Computer Vision, Statistics and Analytics – Heat map and object recognition to analyze customer preferencesB. Artificial Intelligence on Supply/Demand Arrangement – ERP management via statistics and predictive analytics – Products recommendation based on preference statisticsC. Supply Chain Integration – Route and storage optimization for fresh productsD. Facebook Pixel, Google webmasters and analytics – How to make use of statistical figures to justify conversion and marketing budgets |
| 4. Case sharing |
| A. Local – HKTVmall: e-commerce, logistics and chain physical stores – Ztore: collaboration with DCH – Bigbigshop: leveraging TVB channels – Yuu Rewards vs Moneyback: cross platform loyalty points – Dianping / resOS : online booking and menu integration – Pinterest Lens : fashion search by image; Intelligence Node: track fashion trends with AIB. Overseas/China, Cross-border – Amazon Go – Sainsbury – Bingo – Fresh deliveries in China – Dianping / resOS : online booking and menu integration – Pinterest Lens : fashion search by image; Intelligence Node: track fashion trends with AI |
Trainer
Peter CHOI is a Hong Kong internet entrepreneur and an experienced project manager, with over 10 years of training experience. He is currently the owner of several startups. He has successfully transformed a traditional business to online – “Hiwave Dry Seafood”. It utilized high degree of social marketing and search engine optimization techniques, attracted the attention of Google and later featured in Wall Street Journal.
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