Introduction
“The Customer Experience (CX) is the next competitive battleground.” Global leading brands have already shifted their focus from competing on latest advancing hardware products, to offer more seamless, usable and accessible customer experience throughout the customer journey of their products and services.
Customer Experience (CX) is becoming more important than ever in the business market. By identifying the pain points of the customer, brands are competing on developing better User Experience (UX) and User Interface (UI) from the customers’ standpoint to meet their needs and expectations.
In this 1-hour training, you will learn the latest knowledge and concepts of marketing in the digital era and equip with the necessary skills and mindset to develop User Experience (UX) and User Interface (UI).
Join now to enhance the Customer Experience (CX) and lead your products and services to greater success!
Learning Outcomes
- What does it mean by good customer experience
- Why is CX more important than ever, in the perspective of customers, businesses and the overall contemporary climate of Experience Economy
- Understand what are 4P, 4C and 4E in marketing and their correlations
- Understand the differences between User Experience (UX), User Interface (UI) and Customer experience (CX)
- What is a good UX and the Design Thinking Process?
Course Outline
1. Why Customers’ Experience is so Important
- In the customer’s angle
- Understand what is 4P, 4C and 4E in marketing and their correlation
- In the customer’s angle
- In the business angle
- “Buy, Say and Stay” concept
- In the overall contemporary climate
- Experience economy
2. Customer Experience (CX) vs User Experience (UX)
3. User Experience (UX) vs User Interface (UI)
- Good UX
- B.A.S.I.C. UX
- Usability, accessibility
- UX Design Thinking Process
- Customer journey
Programme Fee
HK$380
( Exclusive 50% discount on vLearn programmes for SMEs! The promotion is valid until 31 March 2025, REGISTER NOW! http://u.hkpc.org/vlearn_discount)
Programme Trainer
Daryl Choy
Daryl CHOY has extensive experiences in providing strategic marketing consultancy to large corporations in Hong Kong and China. He has over 20 years of training experiences. His core competences are digital marketing, customer experience, corporate strategy and employee development.
- Brand Building and Marketing Committee Member of China Association of National Advertisers
- Professional Committee of Shenzhen User Experience Association
- Founding Circle Member of World Experience Organization
- Author of Experience Wave
Programme Duration
Minimum 60 minutes divided into several learning sessions
Account Validity
Valid for 1 year
Training Platform
HKPC Academy vLearn Platform
Language
Cantonese with English and Chinese Subtitles
Certificate Award
A Certificate of Accomplishment will be awarded to participants who have completed the course