Professional Certificate – Winning in the NEW Normal - HKPC Academy
Professional Certificate – Winning in the NEW Normal
HKPC Building 78 Tat Chee Avenue Kowloon
Mr. Ken CHEUNG 2788 6536
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This course is an approved Matching Grant Scheme for Skills Upgrading programme, which subsidised 75% of programme cost.


Accelerating digital transformations for business breakthrough in the Post-COVID-19 era

The pandemic crisis has brought about years of change in the way enterprises in all sectors do business. To stay competitive in the NEW Normal, companies need to analyse and identify their core business gaps and opportunities so as to adapt to the new markets directions and expand their businesses.


The professional certification program uses the action-based approaches of “IXL Center Winning in the New Normal program” such as mini-lecture, case study, project-works, and practice with feedback that will help learners to:

  • Adapt the new market directions in the Post-COVID-19 era to fix the core business
  • Develop the innovative strategies of digital transformation to add new revenue streams
  • Design the implementation and investment plan

Training Outlines

Module Objective Key learning outcome
Module One: Analyzing Business To analyze the current businesses and identify core business gaps and opportunities Digital assessment and audit of the business thereby developing the company profile understanding strengths and weakness and primary focus areas
Module Two: Improving Current Business To improve the identified gaps using digital solutions to resolve business pain points Customer personas and journey maps for key stakeholders, key pain points and unsafe processes, primary and digital solutions with vendors for quick wins
Module Three: Creating New Offerings To expand the business by developing new revenue streams for the business New business pivots for new revenue streams, pressure testing the pivots with market conditions and customers, and finding new partners to go faster to the market

Target Audiences

Executive and management of companies looking for business improvement, continuity, transformation, change and process re-engineering

Training Format

Compulsory Lectures via ZOOM / HKPC Classroom
Self-study Team Practice Exercises
Elective + By Appointment Team Coaching/Mentoring Sessions via ZOOM
*Team can choose maximum 3-hour team coaching / mentoring session per week. Appointment is requested
#Appointment Period: 11:00am to 12:30am and 6:00pm to 7:30pm


  1. All teams should submit their exercises on time and the exercise will be assessed by trainers
  2. Participants have to attend 75% of COMPLUSORY lecture to fulfill the programme attendance requirement.
  3. No attendance requirement for Team Practice Exercises and Team Coaching / Mentoring Sessions.

Date & Time

4 Oct – 17 Nov 2021
(For detail schedule please refer to the pamphlet below)


HKPC Building (78 Tat Chee Avenue, Kowloon Tong, Hong Kong) and Online Broadcast (Zoom)


Cantonese and English

Certificate of Completion

A Certificate of Completion will be awarded to participants who have obtain the passing rate on their assessments and fulfill 75% attendance rate of the compulsory sessions.

Programme Fee

HK$2,110 (After subsidised)
*10% off discount for members from supporting organisations

Note: Only members from supporting organizations can be eligible to the above special discount. The Academy reserves the right to require proper proof of membership identity; and cancel at our sole discretion for any booking that have been made for false, fraudulent or unauthorized purposes.


Mr. David Chung, HKPC Training Partner / Senior Partner of InnoEdge Consulting

David has more than 20 years of experience in management consulting of business transformation, innovation management, and design thinking across different sectors. He is the partner of IXL Center in Hong Kong.

He managed over 35 large-scale projects and 350 training workshops of business transformations for hundreds of enterprises in Hong Kong, China and Asia across different business sectors, including aviation, banking, insurance, hotel, retail and OEM/ODM. Six of these projects generated breakthrough business results in their industries, and three of them created a significant business impact at a global level.

Download Full Course Detail