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Objective

Digital transform is the way to go for all business. While many businesses hesitate to move forward because they fear the cost will be expensive and they have inadequate knowledge to embrace the change In view of this, this course is to equip middle and senior management of print media publishing the necessary skills in digital transformation The course will stress on business case study, digital transformation concepts and technical terminologies.

Programme Highlights

• • Revisit trends of digital transformation in print media & publishing
  • Understand the four emerging technologies in digital transformation
  • Learn the basic terminologies of the technologies
  • Use cases and application trends of the market
  • Sharing of the real world use cases in the industry
  • Formulation of the Business Strategy in Digitization
  • Understand the digitization learning roadmap in career path progression

Date

21, 23, 28 Feb 2022

Time

19:00 – 21:30

Duration

Total 7.5 lecture hours (2.5 hours per lecture)

Medium

Cantonese & English

Course Fee

HK$3,000
(with first 20 enrolled participants can enjoy HK$960 subsidy provided by VTC Print Media and Publishing Training Board)

Award of Certificate

Certificate of Attendance will be issued to participants who have attended all lessons.

Course Structure

Part 0 – Digital Transformation

Chapter 0

• • Overview of Digital Transformation in Publishing
  • Trends of Digital Transformation in Print Media and Publishing
  • Overview of Four Emerging Technologies
  • Importance in Strategy Formulation
  • Market Trends and Potential Use Cases

Part 1 – Big Data Customer Analytics

Chapter 1

• • Emerging Analytic in Marketing Strategy
  • Introduction to Big Data
  • Application Examples of Big Data
  • Marketing Strategy using Big Data Technology

Chapter 2

• • Analytic Use Cases and Application Examples in Print Media & Publishing
  • Customer Analytic & Applications
  • Social Media Engagement & Applications
  • Video and Image Analytic Applications
  • Natural Language Processing Applications

Chapter 3

• • Commercial Use Cases Revenue Growth Strategy
  • Sales & Marketing Strategies using emerging technologies

Group Discussion & Sharing Time

Part 2 – Big Data Customer Analytics & AI

Chapter 4

• • Emerging Technology Artificial Intelligence
  • Introduction to AI
  • Application Examples of AI and Big Data

Chapter 5

• • Business Applications in Print Media & Publishing
  • Business Applications using Image Analytics
  • Business Applications using Video Analytics
  • Business Applications using Textual Analytics
  • Business Applications using Voice Analytics
  • Business Applications using Time Series Analytics

Chapter 6

• • More Commercial Use Cases
  • More Commercial Use Cases and Possibilities

Group Discussion & Sharing Time

Part 3 – Technology AR & VR, E-Learning

Chapter 7

• • Emerging Technology in AR & VR
  • Emerging Trends in Multimedia
  • Introduction to Augmented Reality & Virtual Reality
  • Basic Terminology and How it Works
  • Business Use Cases in Different Industries
  • Technical Concepts & Best Practice

Chapter 8 – Business Applications in AR & VR

• • Business Examples in AR Technology
  • Business Examples in VR Technology
  • How AR and VR mixed with Print Media & Publishing

Chapter 9 Recent Technology in E-Learning

• • Introduction to E Learning
  • SCORM Standard and Learning Management System
  • Market Trends and Digitization in E Learning

Chapter 10 Recent Business and Technology Development

• • Proliferation of Mobile App E Learning
  • O2O in E Learning concepts
  • Content Development
  • Digital Rights Management
  • User Experience (UX)
  • Usability Test and Tools
  • Integrating AR & VR with E Learning

Chapter 11 Put it all Together – Business Strategy Formulation

• • Strategy Execution and Project Planning
  • Adoption of AI, Big Data, AR/VR, E Learning
  • Market Trends, Personal Career Progression
  • Pitfalls & Challenges

Group Discussion & Sharing Time

Programme Instructor

Mr. Alan LEE

Mr. Lee held a senior management role in the technology division of an investment bank, overseeing the corporate strategy, product development and production management for more than 14 years. With extensive IT background, he possesses practical project experience on sophisticated analytics and large scale global technology project management He also has rich training experience in the design and delivery of Big Data analytics, Fintech and Blockchain Technologies and Applications.

Supporting Organizations (in alphabetical order)