Persuasive Presentation Skills through Psychological Influence (for Tech Executives & Engineers) - 生产力学院
Persuasive Presentation Skills through Psychological Influence (for Tech Executives & Engineers)
10014325-05
香港九龙达之路78号
2023-09-06
刘先生 - 2788 5668 | 余小姐 - 2788 5327
boscolau@hkpc.org

[只提供英文内容]

Course Detail

Good presentation skills go beyond simply sharing information. The ability to deliver a persuasive presentation is a crucial asset in achieving your goals.

 

As we move into the age of artificial intelligence, it is of utmost importance to recognize that having an informative presentation alone is not competitive enough in the workplace. In order to make a lasting impact, presentations need to be effective,  attractive, memorable, and capable of driving others to take action.

 

One key to achieving this level of effectiveness is through the use of psychological appeal. By understanding the principles of persuasion and influence, your presentation will be motivating and inspiring to others.

Intended Learning Outcomes

  • After attending  this course, the following areas will be enhanced:
    • Knowledge for using psychological influence in presentations include identifying your audience’s needs and motivations, using emotional appeal and establishing a sense of urgency
    • Skills to deliver a persuasive presentation in the workplace
    • Self-awareness in presentation

Programme Contents

i) Enhancing Presentation Competency by Psychological Appeal

    • Influencing Others’ Mind in Presentation: Applying 5 core factors of influencing psychology by Robert Cialdini
    • Enhancing the Engagement Level of Audience: Selecting an appropriate presentation method to fulfill the cognitive need of audience (Visualize or Verbalize, Rational or Emotional)
    • Self-Awareness in Presentation: Identifying the personal strength and common mistakes in business presentation

 

ii) Practical Persuasive Presentation in Workplace

    • 3P Model of Presentation: Effective strategic plan for preparing a persuasive presentation
    • Presenting Idea by Storytelling Technique: Practicing the STAM Model of storytelling for enhancing persuasiveness
    • Creating a Physical Surrounding: Influencing the audience by sensation effect

Trainer

Mr. Celso WAN

Celso Wan has 17 years of experience in designing and providing learning &
development solution and conducting trainings to various companies and
organizations. His work portfolio includes Human Resource Management Advisory, Performance Coaching, Leadership Development/ Management, Relationship Management, Customer, Services and Employee Wellness.
Celso is specializing in Workplace Communication. He is committed to developing the communication competence by self reflection and action learning.
His courses are designed practically by applying psychological theory in work environment. Celso has solid experience in helping many sizable companies to tailor made leadership development program. He also works closely with government departments and has delivered many soft skills training sessions for them.

Date & Time

6 September 2023 Wednesday
14:30 – 17:30

Venue

HKPC Building, 78 Tat Chee Avenue, Kowloon, Hong Kong (Face-to-face)
*HKPC reserves the right to change mode of instruction (hybrid / online model) at any time with prior notice

Course Fee

HK$ 2,000/ Early-bird: HK$1,800, applicable on or before 31 July 2023

Medium of Instruction

Cantonese supplemented with English |Teaching note in English

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