Mastering Generative AI: Practical Techniques and Applications - 生产力学院
Mastering Generative AI: Practical Techniques and Applications
    杨先生,电话:2788 5800


    Generative AI is a branch of artificial intelligence that involves using algorithms to generate new and unique data. People can create original content such as images, videos, and music by using Generative AI. This technology has a wide range of applications in various industries, including marketing, entertainment, and design. By leveraging Generative AI, businesses can create personalised content that resonates with their target audience, leading to increased engagement and conversion rates.

    Check with the master pieces created by Gen AI !

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    Date: 24 Jun 2024 (Mon)
    Time: 09:30 – 17:00

    Course Description

    This 1-day course introduces Generative AI and showcases its practical applications in creating visually stunning advertisements, compelling narratives, and personalised content. Participants will learn the fundamentals of AI and gain hands-on experience through practical exercises and demonstrations, enabling them to master Generative AI techniques easily.


    Cantonese, with English terminology

    Course Fee


    Course Outline

    Module 1: Introduction to Generative AI

    • Understanding the basic of artificial intelligence and machine learning
    • Empathetic the fundamentals of Generative AI and its applications in creative fields
    • Exploring the impact of Generative AI on trailer making, social media videos, and marketing promotion

    Module 2: Elevating Marketing Promotion Image with Generative AI

    • Transforming marketing campaigns with the power of Generative AI
    • Creating visually stunning advertisements, personalised content, and interactive elements to captivate target audiences
    • Analysing successful marketing promotion campaigns that utilised Generative AI techniques

    Module 3: Crafting Compelling Film Trailers with Generative AI

    • Techniques for generating captivating visuals, immersive soundtracks, and compelling narratives using AI algorithms
    • Integrating Generative AI seamlessly into the trailer production workflow
    • Case studies and analysis of successful trailer campaigns utilising Generative AI techniques

    Module 4: Engaging Social Media Videos with Generative AI

    • Leveraging Generative AI to create short and impactful videos for social media platforms
    • Techniques for generating eye-catching visuals, dynamic animations, and personalised content through AI-driven approaches
    • Optimising videos for various social media platforms and understanding audience preferences

    Module 5: Hands-on Projects and Practical Exercises

      • Applying the knowledge gained throughout the course to create your own trailer, social media video, and presentation using Generative AI techniques
      • Receiving guidance, feedback, and support from experienced instructors and fellow participants
      • Q & A and about Legal Law concern

    Who Should Attend?

    Students, Tutor, Visual artists, You-tubers, Marketing Manager, Advertising Professionals as well as technology enthusiasts


    Alex YIU is a highly skilled professional with a Bachelor’s degree in Graphic Design from the School of Design at Hong Kong Polytechnic University. With an impressive 22 years of experience in the design field, Alex possesses extensive expertise in design and management. Their proficiency particularly shines in game eLearning and AI generator , where they have demonstrated remarkable skills in successfully overseeing large-scale technology projects throughout his career.