Mastering AI Communication: Prompt Engineering - 生产力学院
Mastering AI Communication: Prompt Engineering
10018951-22
香港九龙达之路78号
2026-11-17
张小姐 - 27885013 | 余小姐 - 27885029
maggiecheung@hkpc.org

[只提供英文内容]

Programme Highlights

How to enhance the quality of AI-generated content?

Join this hands-on workshop to learn the effective strategies for crafting precise questions to guide AI models towards a desired output. Explore a variety of applications utilising customised prompt.

Suitable for beginners with limited prompting skills – no technical background required!

Course Objectives

  • Command AI with precision using proven prompt frameworks that yield reliable, high-quality results.
  • Explore complex use cases of Prompt Engineering for different business applications
  • Develop skills to train and fine-tune AI models using sophisticated prompt techniques
  • Leverage localisation strategies for the Hong Kong and GBA context, mastering trilingual prompting and culturally relevant AI communication.

Course Fee

HK$1,500/ HK$1,350*
*Group discount for 2 participants or more

Date

17 Nov 2026 (Tue)

Time

14:00 – 17:30

Duration

Total 3.5 lecture hours

Medium

Cantonese
(supplemented by English and with English handouts)

Target Audience

Anyone who wants to use AI/ Generative AI effectively. No tech knowledge required.

Certificate of Attendance

A Certificate of Attendance will be awarded to participants who have completed the course.

Course Structure

1. The Business Case for AI & Security
  • The AI Co-Pilot Shift: Moving beyond “chatbots” to understand how Generative AI acts as a 24/7 analyst, writer, and consultant.
  • Real-World Impact: Case studies of how businesses are cutting administrative time by 30-50% and improving decision velocity.
  • Risk, Ethics & Privacy (Crucial):
    Data Security: What never to put into public AI models (protecting company IP)
    Understanding Bias: Why AI answers can be wrong and how to fact-check.
2. The Logic of Prompt Engineering
  • How LLMs “Think”: Demystifying the black box—understanding probability vs. facts so you know when to trust the AI.
  • The 3 Modes of Prompting:
    – Generative: Creating new content (ideas, drafts).
    – Transformative: Changing formats (rewriting, translating, summarising).
    – Evaluative: Asking AI to critique or judge work.
  • Reasoning Modes: Understanding how today’s AI reasons before answering — recognising fast vs. thinking mode and using the reasoning toggle to get better answers on complex questions.
  • Prompting vs. Context: The difference between what you ask and what the AI has access to (documents, memory, instructions) — and why the second matters just as much.
  • Avoiding Hallucinations: Identifying common pitfalls where AI sounds confident but is factually wrong.
3. Hands-On Prompt Creation & Business Workflows
Core Prompting Strategy

  • The “Perfect Prompt” Framework: Learning the specific formula to get high-quality, usable results on the first try.
  • Feedback Loops: How to test and refine prompts to iteratively improve the AI’s output.
  • Ask for the Shape, Not Just the Content: Requesting tables, lists, or defined formats so output is reliable enough to reuse or hand off to another tool or teammate

Operational Efficiency (The Time-Saver)

  • Meeting Intelligence: Instantly turning messy transcriptions or rough notes into structured minutes with clear action items.
  • Data & Document Crunching: Uploading PDFs or CSVs to extract executive summaries, spot trends, or audit data without reading every page.
  • Visual Analysis (Multimodal): Using AI to “read” images—digitising whiteboard notes, analysing charts, or extracting text from photos.
  • Vibe Coding with Gemini Canvas:Describing a small tool in plain language (e.g. a calculator, quiz, or tracker) and having Gemini Canvas build and refine it live — showing non-technical staff they can create working mini-apps without writing code.

Business Communication & Content

  • Drafting & Repurposing: Creating emails, proposals, and social posts, then instantly reformatting them for different channels (e.g., turning a report into a presentation outline).
  • Tone & Crisis Management: Rewriting drafts to be more empathetic for customer complaints or more authoritative for negotiations.
  • Roleplay & Prep: Using AI as a “sparring partner” to prepare for difficult sales pitches or internal negotiations.

The “Hong Kong Edge” (Localisation)

  • Trilingual Mastery: Strategies for seamless switching and mixing between English, Traditional Chinese (Cantonese context), and Putonghua.
  • Cultural Context: Prompting for local festivals (Chinese New Year, Mid-Autumn), regional humour, and specific HK/GBA consumer behaviours.
  • Translation Accuracy: Moving beyond direct translation to capture the nuance and intent across languages.
4. Custom AI Solutions with Prompt Engineering
  • Custom Instructions: Setting up your AI “Profile” so it knows your company tone, formatting rules, and job role automatically (no need to repeat yourself)
  • Memory: What today’s AI platforms retain across sessions by default, and what you should — and shouldn’t — let them remember.
  • Building a “Prompt Library”: How to save and share your best prompts with your team to standardise quality
  • Department-Specific Workshops (Capstone):
    For HR: Automating JDs, screening criteria, and policy updates
    For Marketing: Creating brand-aligned content calendars and campaign structures
    For Finance/Admin: Standardising reporting formats and data extraction
  • The “Human in the Loop”: Establishing the final review process to ensure quality control before hitting “send”
  • Chatbot vs. Agent: Understanding the difference between a simple AI chatbot and a true multi-step AI agent — and where each fits in your workflow.

Trainer

Ivan SO

Ivan is a seasoned trainer with over 20 years of experience in digitalisation. He graduated from the University of Southampton with a Bachelor of Computer Science. Recently, he has successfully developed and delivered various Generative AI training programs for both public and corporate clients.

Download Full Course Detail ▼