Sell in Mainland Smart: Master Social Commerce and E-Commerce - 生產力學院
Sell in Mainland Smart: Master Social Commerce and E-Commerce
P0000138
香港九龍達之路78號
2026-02-10
冼先生 - 2782 8406 | 張小姐 - 2788 5013
aragonsin@hkpc.org
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[只提供英文内容]

Programme Highlights

  • Sell More in Mainland – Without a Big Budget! Mainland’s massive consumer market offers huge opportunities, but how to stand out with limited resources?This hands-on session will break down Mainland’s top platforms helping you identify the right one to grow your business.

Learning Outcomes

In this hands-on session, you will learn:

  • Understand Mainland’s digital landscape and consumer behaviors.
  • Explore how to effectively leverage platforms such as WeChat, Xiaohongshu (RED), Douyin, Tmall, and JD.com to enhance sales.
  • Explore how AI enhances shopping, optimizes operations, and improves cross-border social media marketing.
  • Learn to use affordable CBEC models to streamline logistics, reduce costs, and drive sales growth in Mainland.

Course Fee

HK$1,000/ HK$900*

*Group discount for 2 or more

Date

10 February 2026 (Wed)

Time

14:30 – 17:30

Duration

Total 3 lecture hours

Medium

Cantonese
(supplemented with English terminology and handouts)

Course Structure

1. Introduction to Mainland’s Digital Ecosystem
  • Overview of key statistics and trends in digital consumption
  • Characteristics of Chinese consumers
  • Insights and comparison of social media platforms: WeChat, Xiaohongshu (RED), and Douyin
2. Effective Strategies on Major Platforms
WeChat for Business

  • Overview of WeChat’s ecosystem and its significance for brands.
  • Case studies showcasing successful marketing strategies.
  • Best practices for customer engagement and service with minimal resources.

Leveraging Xiaohongshu (RED)

  • Understanding user demographics and platform features.
  • Examples of successful brand collaborations and influencer partnerships.
  • Strategies for utilising user-generated content with minimal resources

E-Commerce on Douyin (TikTok)

  • Overview of Douyin’s e-commerce capabilities and trends.
  • Analysis of successful cost-effective marketing campaigns.
  • Tips for creating engaging video content and maximising reach
3. Content Marketing & AI Applications on Social Media Platforms
  • Guide on tailoring content for different platforms to improve ROI
  • Overview of marketplaces (Tmall and JD.com) and their significance in the e- commerce landscape
  • Case studies of successful companies using AI to enhance shopping experience in ecommerce strategies
      • Strategies for SMEs with limited resources and budget
      • Successful local brands entering the Chinese market
  • Integrating livestream commerce to marketing campaigns for better results
  • Practical tips for effective implementation
4. Streamlining Mainland Cross-Border E-Commerce (CBEC) for Cost Efficiency and Speed
  • The role of Mainland cross-border ecommerce and its competitive advantages
  • Understanding warehouse management, logistics, customs clearance, and marketing operations
  • Case studies of successful brands using CBEC
  • Tips on avoiding hidden fees when selling to Mainland
  • Tips on how to plan your business strategies for expansion into Mainland

Trainer

Xen CHIA 

Leverages 15+ years of digital marketing expertise to propel business growth. Passionate about crafting innovative strategies, he empowers brands to enhance online presence, analyse customer data, and effectively convert target audiences to sales for businesses, ensuring sustainable competitive advantage and customer satisfaction.

 

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