Content provided in English only

[Once the course reaches a sufficient number of registrations, we will send the course and payment details to the email address registered by the participants.]

課程簡介

We are at a turning point where Artificial Intelligence (AI) is rapidly transforming the content marketing landscape. From generating eye-catching visuals to crafting emotionally resonant videos and captions, tools like Dreamina, CapCut, and Felo AI are enabling creators and marketers to produce high-impact content faster and smarter than ever before.

In this hands-on workshop, you will explore how to harness the power of these cutting-edge AI tools to create visuals, videos, and marketing content that resonate with today’s audiences. Whether you’re from marketing, design, or business, you’ll learn how to work alongside AI—not to be replaced by it, but to amplify your creativity and productivity.

By the end of the session, you will walk away with a clear understanding of the latest AI-driven content trends, your own set of visuals and short-form videos created during the workshop, as well as the confidence to integrate these tools into your daily marketing workflows and stay ahead in the AI era.

課程重點

• • Create Scroll-Stopping Visuals & Videos with AI
  • Discover “Vibe Marketing” Strategies
  • Hands-on with Felo AI for Trend Research

日期

2025年8月16及30日 (星期六)

時間

19:00 – 22:00 

課堂時數

共6小時

地點

九龍塘達之路78號生產力大樓

語言

廣東話

課程費用 –

港幣2,500元 (我們提供早鳥優惠及團體優惠，優惠高達8折，詳情請向我們查詢)

課程內容

Session 1: Understanding AI in Content Marketing & Visual Creation (3 hours)

• An overview of how AI is reshaping the content marketing landscape. Participants will be introduced to the goals of the workshop and what they can expect over the two days.
• The first core session dives into the latest AI marketing trends, focusing on the concept of “Vibe Marketing” — where emotional storytelling and short-form content dominate platforms like TikTok, Instagram Reels, and 小紅書 (Red Book). Participants will explore key tools including Dreamina for AI-generated visuals, Felo AI for market research and insights, and CapCut for AI-powered video editing.
• Building on the knowledge gained, the first hands-on session centers around AI image and visual creation. Participants will experiment with Dreamina to generate visuals tailored to specific campaign ideas, event promotions, or brand storytelling. They’ll learn how to enhance aesthetics and messaging using AI, culminating in the creation of a simple event poster or campaign visual. The session emphasizes visual storytelling, allowing participants to experience how AI can augment their creative process.

Session 2:  Video Editing, Content Research, and Integration  (3 hours)

• The focus is on AI-assisted video content creation. Participants will be guided through producing a 15–30 second short-form video, either by capturing footage or working with provided raw clips. Using CapCut, they will add auto-captions, apply trending templates, and layer music and effects to enhance the emotional “vibe” of their videos. This practical session enables participants to walk away with content ready for social media platforms.
• Following this, a bonus session introduces Felo AI as a virtual research assistant. Through a short demo and try-it-yourself format, participants will use Felo AI to brainstorm content ideas, identify trending keywords, and generate compelling social media captions or video scripts. To wrap up, groups will present their creations—both images and videos—for peer and instructor feedback.
• The workshop concludes with a summary of key tools, tips on how to integrate them into daily workflows.

導師

Mr. Joseph Cheung

Head of Teaching (GenAI), Creato

Joseph Cheung is a part-time lecturer in Generative AI at HKU SPACE and currently leads the AI teaching team at Creato. With a background in product management at HK01 and AI content automation at New Media Group, he brings a wealth of industry experience into education. As a content creator specializing in Generative AI, Joseph combines technical expertise with creative insights to empower learners in the digital age.

Mr. Alex Tong

Alex Tong is the co-founder of Creato, an education and AI innovation company established in 2022. Under his leadership, Creato has successfully raised over USD 350,000 in funding and delivered programs to over 3,000 students across Hong Kong and Southeast Asia. He also serves as a cohort-based instructor for Generative AI training at the Faculty of Business and Economics and Social Science, The University of Hong Kong, where he equips adult learners with practical AI applications for teaching and research.