FutureSkills in eCommerce Digital Strategies - HKPC Academy
FutureSkills in eCommerce Digital Strategies
Ms. LEE - 2788-5754 Ms. YU - 2788-5029

Programme Highlights

  • A practical workshop for anyone interested in developing online business or transforming traditional business to New Retail
  • A comprehensive workshop covering:
    – Concepts
    – Latest technology applications
    – Business analytics & lead generation
    – Local & overseas case sharing

Learning Outcomes

By taking this course, you will be able to

  • Learn about the latest trends of artificial intelligence and its role in digital transformation in eCommerce/ retail
  • Understand various modules of eCommerce/ new retail including e-payments, POS and loyalty programme, and how the recent implementations simplify purchases
  • Introduce high end data analytics and its application in driving sales, demand prediction and supply chain management
  • Improve ROI by quantifying the spending on online marketing and measure conversions
  • Learn from successful cases of eCommerce/ digital retail from local and overseas
  • Analyze the strategic planning of popular brands and their approaches on eCommerce/ retail transformation

Course Fee – RTTP Approved

HK$3,600/ HK$3,300*
*Group discount for 2 or more, Membership discount

For RTTP applicants: HK$1,200# (Original price: HK$3,600)
#Maximum saving, with the final grant subjects to approval.

This course is an approved Reindustrialisation and Technology Training Programme (RTTP) with up to 2/3 course fee reimbursement upon successful applications. For details: https://rttp.vtc.edu.hk.


13, 15, 17 December 2021 (Mon, Wed, Fri)


14:30 – 17:30


Total 9 lecture hours


(supplemented by English and with English handouts)

Award of Certificate

A Certificate of Attendance will be awarded to participants who have attended all training session.

Course Structure

1. Digital Transformation in Retail
A. From traditional retail to e-commerce
B. From e-commerce to new retail
C. From Big data to Artificial Intelligence
2. Integration of Online and Offline Commerce
A. Electronic payments
– Implementation of Payme, FPS, Alipay and Wechat
– Contactless payment (esp. post COVID)B. Kiosks and POS
– Self checkout at groceries stores
– Case studies of fashion boutiquesC. Augmented Reality
– Extension of shop space with showcasing
– Shop-anywhere experience
– Impulsive shopping

D. Loyalty Programme (Omnichannel)
– Integration with mobile wallet

E. P2P Referrals
– Two way rebate mechanism (eg. Tesla)
– Harnessing the reach of social media

F. Shop Automation
– Omission of cashier and loading staff

3. Analytics, Lead Generation and Budgeting
A. Computer Vision, Statistics and Analytics
– Heat map and object recognition to analyze customer preferencesB. Artificial Intelligence on Supply/Demand Arrangement
– ERP management via statistics and predictive analytics
– Products recommendation based on preference statisticsC. Supply Chain Integration
– Route and storage optimization for fresh products

D. Facebook Pixel, Google webmasters and analytics
– How to make use of statistical figures to justify conversion and marketing budgets

4. Case sharing
A. Local
– HKTVmall: e-commerce, logistics and chain physical stores
– Ztore: collaboration with DCH
– Bigbigshop: leveraging TVB channels
– Yuu Rewards vs Moneyback: cross platform loyalty points
– Dianping / resOS : online booking and menu integration
– Pinterest Lens : fashion search by image; Intelligence Node: track fashion trends with AIB. Overseas/China, Cross-border
– Amazon Go
– Sainsbury
– Bingo
– Fresh deliveries in China
– Dianping / resOS : online booking and menu integration
– Pinterest Lens : fashion search by image; Intelligence Node: track fashion trends with AI


Peter CHOI is a Hong Kong internet entrepreneur and an experienced project manager, with over 10 years of training experience. He is currently the owner of several startups. He has successfully transformed a traditional business to online – “Hiwave Dry Seafood”. It utilized high degree of social marketing and search engine optimization techniques, attracted the attention of Google and later featured in Wall Street Journal.

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