Introduction
Boost your online visibility and attract more customers! Learn essential SEO strategies to improve your website’s ranking on Google. Master keyword research and optimisation to grow your business.
Learning Outcomes
- Understand the basics of Search Engine Optimisation (SEO) and its role in enhancing business visibility online
- Learn essential SEO strategies to improve website rankings and attract more customers
- Apply SEO techniques through practical case studies
Programme Fee
HK$100 (with 9 free vLearn programmes below)
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- Cyber Security Essentials
- ESG in Business Applications
- Understand Artificial Intelligence
- Understand Blockchain Technologies
- Understand Cloud Computing
- Understand Big Data and Data Analytics
- AI Gym
Course Outline
1. Introduction to SEO
- Definition and importance of SEO for business growth
- How search engines (e.g., Google) rank websites
- Benefits of enhanced SEO: increased traffic, brand awareness, and conversions
- Case studies of boosting online orders through improved online visibility
2. Keyword Research and Content Optimisation
- Importance of keywords as the foundation of SEO
- Overview of keyword research tools (e.g., Google Keyword Planner)
- Tips for selecting and optimising keywords in website content
- Case studies of driving website traffic to targeted buyers
3. On-Page and Off-Page SEO Basics
- On-page SEO: Optimising titles, meta descriptions, and headers
- Off-page SEO: Importance of backlinks and how to earn them
- Balancing user experience with SEO best practices
- Case studies
4. Tracking and Improving SEO Results
- Tools to monitor SEO performance (e.g., Google Analytics, Google Search Console)
- Tips to analyse and refine SEO strategies
- Case studies
Programme Duration
Around 56 minutes divided into several learning sessions
Account Validity
Valid until 31 December 2027
Training Platform
HKPC Academy vLearn Platform
Language
Cantonese and Putonghua version (with English and Chinese Subtitles)
Certificate Award
A Certificate of Accomplishment will be awarded to participants who have completed the course
*Your account will be created in 2 working days after successful registration and payment. Relevant User Guide will be sent to your registered email address.