Introduction
Master AI basics with free tools like DeepSeek. Transform daily marketing tasks, boost creativity, and build efficient “human + AI” workflows—anytime, anywhere. Maximise productivity with always-on support.
Learning Outcomes
- Gain foundational AI concepts. Utilise AI tools for background manipulation and effects in portrait images
- Learn efficient prompt-writing techniques for accurate and actionable responses that streamlining workflows
- Leverage AI tools to enhance creative content creation and boost marketing efficiency
Programme Fee
HK$100 (with 9 free vLearn programmes below)
- Agile Project Management
- Customer Centric Marketing: From User Interface to User Experience
- Cyber Security Essentials
- ESG in Business Applications
- Understand Artificial Intelligence
- Understand Blockchain Technologies
- Understand Cloud Computing
- Understand Big Data and Data Analytics
- AI Gym
Course Outline
1. How AI Dramatically Enhances Your e-Commerce Marketing
- Understand the foundations of AI
- Learn how AI enhance sales conversions
2. Train Your AI Assistant
- Forster an “AI collaboration” mindset to make AI your 24/7 marketing assistant
- Learn a simple four-step method to “train your AI assistant”
3. Efficient Product Descriptions and Marketing Copy with AI
- Using DeepSeek for content creation, market insights, and design capabilities
- Analyse market trends and pain points to identify needs
- Leverage AI to effectively target your audience
- Identify unique selling points to enhance social media strategies
- Create eye-catching product titles and descriptions
- Craft targeted marketing content that aligns with your brand’s voice
4. Editing with Smartphone
- Learn to generate descriptive prompts for visual design
- Cross-utilise AI tools for creative social media visuals
- Learn prompting techniques along with legal and ethical considerations to protect your business
Programme Duration
Around 47 minutes divided into several learning sessions
Account Validity
Valid until 31 December 2027
Training Platform
HKPC Academy vLearn Platform
Language
Cantonese and Putonghua version (with English and Chinese Subtitles)
Certificate Award
A Certificate of Accomplishment will be awarded to participants who have completed the course
*Your account will be created in 2 working days after successful registration and payment. Relevant User Guide will be sent to your registered email address.