InnoPreneur Forum - How MarTech Drives Business - HKPC Academy
InnoPreneur Forum - How MarTech Drives Business
F0000646
HKPC Building 78 Tat Chee Avenue Kowloon
2021-07-30
Mr KWONG | +852 2788 5745 | Ms SIN | +852 2788 6268
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Traditional marketing has evolved with MarTech applications to capture the sentiments and insights from the market to improve businesses or open new markets. In this session of our InnoPreneur Forum series, we are delighted to join hands with the Hong Kong Institute of Marketing (HKIM) to dive deep into this technology, which is essential to every company.

Join us with industry experts to explore new tactics in Customer Journey, Influencer Strategy, Social Media trends, MarTech in China and more!

Date

30 July 2021 (Friday)

Time

16:00 – 18:00

Venue

Conference Hall, 4/F, HKPC Building 78 Tat Chee Avenue Kowloon Tong

 

Time  Activity 
Registration start at 15:30
16:00 – 16:05 

Welcoming

16:05 – 16:15 

Opening Remarks

Mr Ivan WONG
Chairperson, Hong Kong Institute of Marketing 

Ms Karen FUNG
General Manager, InnoPreneur (SME & Startup Growth) and FutureSkills, HKPC

16:15 – 16:45

Keynotes by Speakers

Customer Journey in MarTech

Mr Daryl CHOY
Brand Building and Marketing Committee Member, China Association of National Advertiser 

How Marketing Technology Has Made China Accessible for Local and Global brands?

Mr John LO
General Manager – International Sales, iClick Interactive Asia Group Limited  

From Awareness to Conversion: Turning Social Data into Powerful Influencer Strategy

Mr Edwin WONG
Founder & CEO, Cloudbreakr  

16:45 – 17:20 

Dialogue Session  

Mr Daryl CHOY
Brand Building and Marketing Committee Member, China Association of National Advertiser 

Mr Edwin WONG
Founder & CEO, Cloudbreakr  

Mr Allen WONG
Partner, Consulting, Deloitte Advisory (HK) Ltd 

Mr John LO
General Manager – International Sales, iClick Interactive Asia Group Limited

Moderator:
Dr Toa CHARM
Founder & Chairman, Dr Charm & Company 

17:20 – 17:30 

HKPC Technology Sharing 

Technologies for Elevating Customer Experience

Mr Harris CHIU
Senior Research Analyst, Digital Transformation Division, HKPC

Mr Willie LEE
Co-founder, Head of Sales, Imago.ai

17:30 – 18:00 

Business Mingling  

18:00  End of the Forum 

Language

Cantonese

Fee

Free


Startup companies with relevant solutions in the specific tech area of the topic may be eligible for
a free promotion eBooth. Please complete this eForm if you are interested.

BONUS:  Register NOW & get a free book* “數碼力大提升” written by Dr. Toa Charm

The first 200 sign-ups who show up in the forum can get a free book “數碼力大提升” written by Dr. Toa Charm.

*Terms and conditions apply.


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