Introduction

Unlock Chinese Mainland’s digital market! Learn to leverage key platforms like Douyin, Rednote, and WeChat. Master tailored strategies for lead generation and short-video marketing to grow your business.

Learning Outcomes

• Gain an understanding of the digital marketing landscape in Chinese Mainland, including various e-commerce platforms and their unique features
• Learn how to formulate effective digital marketing strategies tailored to your business type across major platforms in Chinese Mainland

Programme Fee

HK$100 (with 9 free vLearn programmes below)

• Agile Project Management
• Customer Centric Marketing: From User Interface to User Experience
• Cyber Security Essentials
• ESG in Business Applications
• Understand Artificial Intelligence
• Understand Blockchain Technologies
• Understand Cloud Computing
• Understand Big Data and Data Analytics
• AI Gym

Course Outline

1. Overview of the e-commerce Platforms in Chinese Mainland

• • Introduction and comparison of different types of e-commerce platforms in Chinese Mainland
  • Analysis of each platform’s key features：
    • e-commerce platforms (Taobao)
    • Social e-commerce platforms (WeChat)
    • Content e-commerce platforms (Douyin and Rednote)
    • Video-social e-commerce category
  • Choose the right platforms based on the product attributes and brand positioning

2. Effective Strategies on Major Platforms

• • Tactics for using Rednote for Business Leads Generation
    • Overview of Rednote account types
    • Key characteristics, rights, benefits, and applications for each account type
    • Effective techniques for driving traffic
  • Latest Trends and Strategies in Short-Video Marketing on WeChat Video Accounts and Douyin
    • Introduction to the unique features of WeChat Video Accounts, such as seamless integration with the WeChat ecosystem
    • Strategies for optimising video content to attract a larger audience, including proper use of hashtags, video titles, and descriptions
    • Short-Video Matrix Marketing Strategies

3. Content Marketing Strategies for Driving Traffic

• • Introduction to the latest trends of domestic AI marketing
  • Techniques for easily creating popular content marketing using AI

Programme Duration

Around 44 minutes divided into several learning sessions

Account Validity

Valid until 31 December 2027

Training Platform

HKPC Academy vLearn Platform

Language

Cantonese and Putonghua version (with English and Chinese Subtitles)

Certificate Award

A Certificate of Accomplishment will be awarded to participants who have completed the course

Download Full Course Detail

*Your account will be created in 2 working days after successful registration and payment. Relevant User Guide will be sent to your registered email address.