Certificate in Mobile Video Production with AI for Commercial and Social Media Use - HKPC Academy
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Certificate in Mobile Video Production with AI for Commercial and Social Media Use
    P0000252
    HKPC Building 78 Tat Chee Avenue Kowloon
    2026-08-21 - 2026-08-28
    Ms Casey Tam - 2788 5750 ; Ms Winky Yim - 2788 6042
    caseytam@hkpc.org
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    This course aims to equip participants with practical skills to use AI tools across the full video content workflow—from ideation and scripting to shooting, editing, and automation.
    By the end of the two days, learners will understand how AI can enhance video production for social, marketing, and corporate communication, while also recognizing where human creativity, judgment, and ethical responsibility remain essential.

    Learning Outcomes

    • Differentiate between tasks best handled by humans and tasks that can be supported or generated by AI in video creation.
    • Apply prompt engineering techniques to generate concepts, hooks, scripts, shot lists, and storyboards for different industries and campaigns.
    • Use AI tools to transform brand or campaign information into structured video content plans.
    • Describe the concept of agentic AI and identify how AI assistants can automate multi-step creative workflows.

    Course Outline

    DateActivities
    Day1:

    AI-Driven Video Creation

    • From zero to complete AI-assisted video workflow in a day.
      1.AI era of video production
    • How AI is changing pre-production, production and post
    • Human–AI collaboration: what still must be shot, what can be generated

    2.AI for concept, script & storyboard

    • Prompt engineering, re-engineering
    • Use LLMs to generate ideas, hooks, content for different industries
    • Turn brand / campaign info into scripts, shot lists and storyboards

     

    3. Smartphone shooting with AI (short, focused)

      • Use AI-powered camera / editing apps (auto reframing, sky replacement, background blur, cleanup)
      • Import footage into AI-assisted editors (e.g. auto cut, auto captions)
      • Use AI to remove silences, generate captions, translate and repurpose formats
      • Class exercise
    Day2:

    AI Content Factory for Social & Corporate

    • Turn AI + video into a repeatable content system.1.Generative visuals & video
    • Text-to-image: brand styles, thumbnails, product key visuals
    • Text-to-video: explainer clips, B-roll, background scenes

     

    2.Generative audio

    • Voice-cloning with ai tool
    • AI music and sound design for ads, reels and corporate
    • Combine AI images/video with smartphone material into one coherent story
    • Design templates in Canva or similar tools so non-creatives can reuse the system

    3.Automation & Agentic AI

    • What is agentic AI: AI “assistants” that can plan, call tools, and chain tasks for you.
    • Demo: simple ComfyUI workflow (e.g. turn prompts into a set of stylized key visuals) and how such workflows can be triggered or reused.
    • Ethical Challenges of generative AI.

    Trainer

    Lui Yuen Ping, Esther, Founder of Movement Academy, AI Integration Specialist

    Date

    21 & 28 August 2026 (09:30 – 16:30), total 12 hours

    Venue

    1/F, HKPC Building 78 Tat Chee Avenue Kowloon

    Language

    Cantonese

    Target Audience

    • Those who have interest in video/micro movie production or enter the video production industry
    • Entrepreneur, marketing and corporate communication practitioners

    Course Fee

    HK$3,200

    Equipment Required

    Tablet & Smartphone

    Certificate

    A Certificate of Completion will be awarded to participants who have attended 75% or above of the course and passed an assessment.

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