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With the rapid adoption of Generative Artificial Intelligence, organizations are embracing innovation while increasingly facing related legal and compliance risks.

Generative AI is significantly transforming marketing, content creation, design processes, and business decision‑making. However, alongside gains in efficiency and creativity, its application raises complex legal issues involving copyright, trade marks, passing‑off, infringement, and data privacy. Inadequate understanding or misuse may result in regulatory or legal exposure.

Objective

This course incorporates real‑world cases to provide an in‑depth analysis of the key legal risks and compliance considerations relating to generative AI under the current Hong Kong legal framework. Participants will gain practical, actionable guidance to enable the responsible and compliant adoption of AI technologies.

Course Highlights

Copyright ownership of AI‑generated content and authorship issues

• Legal boundaries in using AI‑generated text, images, and designs
• Distinction between “style imitation” and copyright infringement (e.g. Studio Ghibli‑style cases)
• Trade mark infringement, passing‑off, and celebrity image risks in AI marketing
• Data privacy and confidentiality risks when using ChatGPT, Gemini, and other LLM platforms
• Practical AI compliance and risk‑management strategies for SMEs

Case Studies

• Naruto v. Slater (Monkey Selfie Case): Copyright authorship
• Human intellectual contribution in AI creation
• Deepfake misuse and impersonation risks
• Comparison of copyright approaches in Hong Kong and Mainland China

Learning Outcomes

• Understand key legal compliance thresholds for AI use in Hong Kong
• Identify and mitigate copyright, trade mark, and data‑privacy risks
• Develop a practical and implementable AI compliance framework

Date & Time

15 May 2026, 2:00pm-5:30pm

Duration

Total 3.5 hours

Venue

HKPC Building, 78 Tat Chee Avenue, Kowloon Tong

Medium

Cantonese

Course Fee

HK$1,800 (HK$1,680 for Early-bird)

Course Instructor

Benjamin Choi is a Partner at Jingtian & Gongcheng LLP, Hong Kong, with 26 years of professional experience in intellectual property law. His practice focuses on the protection, enforcement, and commercialisation of trade marks, designs, patents, and copyrights in both local and international contexts. He advises corporations, brand owners, and startups on IP portfolio management, clearance and registration strategies, dispute resolution, licensing, franchising, and IP due diligence for M&A transactions.
Benjamin is the former President and current Treasurer of the Hong Kong Institute of Trade Mark Practitioners and serves on the Editorial Board of LexisNexis Practical Guidance.